Samsung, fitness brands partner to launch wellness apps on smart TV
Samsung Electronics has entered into partnership with leading fitness brands among them barre3, Calm, Echelon, Fitplan, Jillian Michaels Fitness and obé Fitness in a deal that will see Samsung Smart Tvs installed with health and wellness apps.
In the course of this year, these apps will be part of Samsung Health, a comprehensive fitness platform for Samsung Smart TVs announced at this year’s Consumer Electronics Show. But with homebound consumers needing fitness solutions, Samsung and its partners are bringing consumers early access to over 5,000 hours of free at-home wellness content right now.
Salek Brodsky, Vice President of Strategic Partnerships and Business Development, Samsung Electronics: “As our community grapples with unprecedented disruptions to their daily routines, it is important for homebound consumers to have access to free high-quality health and wellness offerings. Our partnership with these premium brands redefines the boundaries of what free streaming services can provide, and we look forward to enhancing these offerings by bringing a full Samsung Health experience to our TVs later this year.”
Over 250 instructive videos are available now, from barre classes and guided meditations, to celebrity-led personal training sessions, for Samsung Smart TV consumers to access from home.
These premium health and wellness apps will be fully integrated into Samsung Health, which will launch soon on 2020 Samsung Smart TVs, and will expand upon the suite of apps available today. Samsung Health will provide consumers with more alternatives to traditional exercise options, like gyms and group classes, and adapt to each consumer’s unique schedule – allowing it to become a crucial pillar of our consumers’ daily routines for years to come.
Sadie Lincoln, CEO and Co-Founder, barre3: Our mission at barre3 is to teach people to be balanced in body and empowered from within, and we’re so grateful for the opportunity to share it with the entire Samsung community. With workouts ranging from 10 to 60 minutes, plus bonus content to complement your practice, barre3 has everything you need to support your health goals, both body and mind. With this partnership, we invite the Samsung community to share in the barre3 movement, founded on body positivity, authentic connection, and celebrating inherent strength.”
Cam Speck, co-founder and president, Fitplan Technologies: “Being able to train millions of people from the comfort of their own home on the Samsung TV, gets me one step closer to my mission of helping millions of people live a better life through health and fitness. Thank you Samsung.”