[Interview] Colin Butfield (WWF) over David Attenborough: A Life On Our Planet
Op 16 april 2020 gaat David Attenborough: A Life On Our Planet in première met een livestream vanuit de Royal Albert Hall in Londen. Deze première is live te volgen over de hele wereld. De film maakte Sir David Attenborough in samenwerking met Silverback Films en het Wereld Natuur Fonds. We spreken met Colin Butfield, Executive Producer van het WWF.
How did the movie came about?
WWF, Silverback Films and Sir David Attenborough worked together on the Netflix original documentary series, Our Planet. The idea for the film sprung from conversations about Sir David’s unique career and perspective, at a time when the climate and nature crisis has never been greater.
Who was the initiator?
The film was a collaborative idea from the team at Silverback Films, WWF and Attenborough himself.
Please tell me more how the movie will be premiered around the world
The premiere will take place at the Royal Albert Hall in London on Thursday 16th April 2020. The evening will include the world premiere of the film, followed by a live Q&A on stage with Attenborough and special guests. This one-night-only event will be broadcast live to cinemas across the UK, Netherlands, Iceland, Ireland, Norway, Sweden, Denmark and Finland, with screenings to follow in Australia and New Zealand. It will then remain in cinemas for a limited period of time before launching on Netflix in spring 2020.
On Netflix, it will be available in over 190 countries. We feel this is the best combination as it allows viewers to enjoy the big screen experience, as well as giving Attenborough’s message the incredible reach afforded by the Netflix platform. The film is a natural progression of the existing relationship between WWF, Silverback Films and Netflix, following Our Planet in 2019, as we continue the global conversation about the state of nature on our planet.
What was the role of WWF?
WWF has played a large role in the creation of the film and are co-producers alongside Silverback Films. As part of our involvement, WWF helped to provide the science and conservation expertise that underpins the story. I am the Executive Producer on the film, and worked closely with Attenborough and the team at Silverback Films to bring the film to life. The film offers a powerful message of hope for future generations and WWF will also be running a programme of youth, education, community and business screenings of David Attenborough: A Life On Our Planet to encourage a network of supporting organisations, changemakers and influential voices to help drive action.
This is the perfect way for WWF to tell their story. What do you hope will be the ROI?
The film coincides with a monumental year for environmental action, when global leaders will make critical decisions that impact the future of our planet. We hope that this film will drive conversations and action on nature, climate and environmental issues and inspire people around the globe. The best ROI for WWF is that the film catalyses change with individuals, businesses and governments alike to protect and restore nature.