Rens Plandsoen: Assassin's Creed Unity
10-12-2014 09:10:00 | Hits: 3920 | columnist: Rens Plandsoen | Tags:

On 13 November, Ubisoft launched the adventure game, Assassin's Creed Unity. The game is set during the 1789 French Revolution and provides perfect historical accuracy. The revolution changes the city of Paris into a bizarre and cruel place where everyone who dares fights against the ruling elite. You put yourself in the shoes of a young guy called Arno, bum around the streets of Paris and do your best to get to the bottom of what the masterminds behind the French Revolution did. What sets the game apart is its amazingly historical accuracy and the fact that it allows you and your friends to complete some wicked missions, some of which are very like those in The Secret (the beautifully put together 2013 puzzle app). You can also play it by yourself (single player). I’ve been hooked for weeks by the way Ubisoft has been pre-launching this game. Hence this blog.

It’s really clever the way they combine the game with Xbox One and PlayStation: the product is supplied via bundles of hardware and software, so you’re done in one go. And supplying special editions isn’t new but will definitely work because the artwork is so unbelievably beautiful. There’s Bastille and Notre Dame editions with specially developed extras.

The first videos could be seen on YouTube on 9 November and by 10 November some gamers with lots of followers on Twitch had already got hold of the game. You could pay to watch how they ran through it. That day, I watched an American gamer on Twitch who had 6,500 viewers at 4.99 dollars apiece within 10 minutes.

Check how many videos were uploaded via YouTube and you’ll see that the tally stood at 785,000 by 13 November. And the game at that point was yet to be officially launched. I got a whopping 97,000 results on various blogs and fora.

Sentiment among gamers is quite varied as the game has a lot of annoying technical problems. Ubisoft is supplying patches to try and fix the bugs by launching patches on a daily bases.

Unfortunately, I can’t find the marketing budget anywhere but, if you look at the non-paid share of voice, then you can see that it’s been talked about a lot over the last few months. Ubisoft has been really clever in sharing bits of artwork and short clips every now and then and these have been taken over by game platforms and other blogs.

The game’s being called next-gen as it’s put together so that you yourself can determine some elements of how it is played. It’s a kind of movie in which you can decide what happens to you and to the residents of Paris.

If you need to know what a next-gen game is, this quote should be enough:

“To me, a next-gen game is something that brings something completely new to the table. A next-gen game should take a risk... It's about taking that next-generation hardware and doing some crazy insane shit."

Joel Emslie, Lead Artist, Titanfall

This quote to me is the invitation to everyone to look in a different way to the marketing, media and creative world; the Internet of All Things is everywhere and it is here to stayJ

The video and beware of the great music!   


Rens Plandsoen is Managing Partner at RLVNT

a new kind of agency from Amsterdam. 



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