Amsterdam based WE ARE Pi wins Osmo account
Ideas company WE ARE Pi has been selected by California-based company Osmo to develop a new US TV holiday campaign for the educational and interactive iPad game system.
Osmo launched in 2014, on a mission to give kids a healthy relationship with devices in an age of increasingly digital play. To date, Osmo has enjoyed positive reviews from parents, schools, the toy industry and mass media press inspired by the interactive play that encourages cognitive ability. Osmo has an easy-to-use tablet interface that enables kids to play real world, physical puzzle games, draw and even code using an iPad.
WE ARE Pi was brought on board to further Osmo’s mission of building a positive relationship between kids and their devices.
Pramod Sharma, CEO of Osmo: "We've selected WE ARE Pi as a creative partner because of their work in the toy industry for brands such as Lego. They really understand the toy, entertainment and gaming categories and have shown passion for our brand. We believe that WE ARE Pi's creativity and innovative thinking is a great foundation for a partnership that will help grow the Osmo brand and reach our mission to give kids a healthy relationship with devices."
Alex Bennett-Grant, ounder and managing director WE ARE Pi: "We are thrilled to be partnering with Osmo, offering our creativity to a cutting edge new innovation. WE ARE Pi is on a mission to inspire and enable thought leaders who want to move the world forward, and move the world forward is exactly what Osmo is doing for Gen Z kids who are growing up in a mobile era."
Osmo has been adopted in over 15,000 schools in 42 countries around the world.