Scotch & Soda showcase newest campaign at Amsterdam Airport Schiphol
Fashionlabel Scotch & Soda occupy the out of home spot that welcomes visitors to the brand’s home city at Schiphol Airport, using it to showcase its brand campaign.
Titled From Amsterdam, From Everywhere.
The campaign is shot by Emma Summerton and is a visual nod to the brand’s restless curiosity and desire to embrace the world in its collections.
Adam Kakembo, chief marketing officer Scotch & Soda: “Our Amsterdam and Dutch heritage is part of who we are as a brand- it sparks our design process. It’s this great combination of open-minded, borderless thinking with what seems to be a Dutch natural born curiosity in what’s ‘out there’. The Schiphol OOH placement welcomes our audience to The Netherlands and Amsterdam”.
Scotch & Soda embarked on a new growth strategy in 2016–focusing on key markets including its home market the Netherlands, launching its first ever cross channel brand campaign including regular out of home flights in key cities in the growth territories.
Scotch & Soda will advertise at the Schiphol entrance spot for an indefinite period.