Volkswagen motor show goes virtual for the first time
Volkswagen has taken its brand show stand online for the first time following the cancellation of this year's Geneva International Motor Show, slated for March due to the Corona virus crisis. This will now give automobile enthusiast a 360 degrees tour allowing them to experience all new models of the brand from the comfort of their homes.
The tour that embraces interactive digital experience gives visitors a chance to move around the booth, check the models from every angle and change colors and wheel rim configurations using easy-to-use functions.
Jürgen Stackmann, Member Volkswagen brand Board of Management: "I am pleased that our marketing team has succeeded in making our booth available to all visitors despite the cancellation of the Geneva Motor Show. Virtually, they can experience our team’s attention to detail in the presentation of this show and our product highlights. Once again, this demonstrates that special situations call for special solutions. We are convinced that we will be able to reach even more people in future through virtual show visits in addition to the real presentation of vehicles.”
The vehicles and the booth planned for Geneva have been digitally processed for the 360 degrees experience to offer visitors a three-dimensional experience of being at the show. The main focus is on the new products of 2020 ranging from the future electric vehicle ID.3 to the new R with plug-in hybrid technology and the latest generation of the iconic sports versions of the compact Golf, the GTI, GTD and GTE.
Users take part in a guided tour of the booth, but can control their visit individually. By clicking integrated additional features and interactive exhibits which allow vehicles to be displayed with different colors or wheel rims, users are encouraged to interact with the presentation. Finally, users are guided to a registration page where they can create their VW ID to receive personalized offers in the future.
Jochen Sengpiehl, Chief Marketing Officer Volkswagen Passenger Cars brand: “Our first digital booth is only the opening chapter in our new sustainable concept for future innovative online experiences. Exploiting the opportunities offered by virtual reality is part of our digitalization strategy. It will become an integral component of our experience marketing, the entire external presentation of the brand and interaction with customers and fans.”
Visitors can check the virtual motor show by visiting https://www.volkswagen.de/de/specials/geneva-2020.html free of charge until April 17 2020. The website is in English and German.