Amsterdam gets three new TV talk shows in English
A new trio of talk shows for the local community in Amsterdam launched on 10 March. Produced by the non-profit Stichting Broadcast Amsterdam, the hour-long English-language shows air weekly on Mondays, Tuesdays and Wednesdays, in the prime-time after work spot of of six o’clock in the evening on community channel, SALTO 1.
With something for everyone, Broadcast Amsterdam starts the week with What’s Up Amsterdam, a fast-paced what’s on guide presented live in the studio by Nate Tytor and guests. On Tuesday nights, there’s a more lifestyle feel from So Dam Local; with presenters Nicola Tordoff and Cathy Leung introducing filmed features from around the city focusing on local food and culture, and including a live guest interview. Arts show, Future Vision Amsterdam closes out the trio of talk shows on Wednesdays. Animator and presenter Fay Heady shares film clips and live elements; music, animation, and interviews with fellow artists and oddballs.
On its launch, SALTO’s Paul Grobbe, Communication and Programming Officer, said: “What a great week for public access television in Amsterdam. We at Salto are enjoying each of the new shows enormously; what a fun, accessible, informative and intelligent way of showing our viewers what life in the city is all about. The buzz this is creating in our studios and office is hopefully something that will reach a lot of Amsterdammers.”
The three distinct shows are united under the banner of Broadcast Amsterdam, a new foundation that aims to open up the city for those who have not yet mastered Dutch.
Presenter Cathy Leung points out: “Most of us are trying to learn Dutch and follow what’s going on in the local language, but in reality people don’t become fluent overnight. What do you do in the meantime? That’s why we started Broadcast Amsterdam.”
Broadcast Amsterdam’s first season of talk shows will run until the end of May, after which the organisation plans to extend its programming; adding televised Dutch lessons and a topical news show next. The organisation also wants to talk with commercial partners who are passionate about providing products and services to Amsterdam’s international community; companies which have a relevant message for their television audience.
However, Leung is careful not to exclude the Dutch residents of the city: “Although our target audience is the local international community, we’re really making our shows for all of Amsterdam.”