BSUR opens São Paulo office
After having opened BSUR Shanghai in January 2012, BSUR now has expanded its international micro-network with the opening of BSUR São Paulo. Located at Rua Harmonia, in the vibrant Vila Madelena neighbourhood, BSUR São Paulo will work for international clients operating in the Latin American region as well as for national brands.
With a unique combination of being both a branding consultancy and a full service creative agency, BSUR has a proven track record in building international brands in a wide variety of fields. BSUR’s offices in Amsterdam and Shanghai handle international accounts like Glenmorangie whisky (LVMH), BonPrix, Moxy hotels (Marriott) amongst others. Earlier BSUR created global brand concepts and brand communication platforms for clients like Davidoff, O’Neill, Wrangler, SCA and MINI.
Ivan Ferraz Mendes Reis, 33, will head up BSUR São Paulo. Having a Bachelor’s degree in Public Relations and Image Management, he has over a decade of experience in branding and communications, especially with lifestyle and retail brands, having worked at Brazilian companies like Basilar Strategic Alliances, ‘Inbrands’ and Agua de Cheiro.
Managing Partner BSUR São Paulo, Ivan Ferraz Mendes Reis: “The South American region and especially Brazil represents significant opportunities for the BSUR Group. With the unique ‘Concepting’ approach, I am confident we bring something new to the Brazilian marketing and communications industry. This new vision on branding and communications comes at a time in which a lot of Brazilian brands want to raise their bars in further professionalising their branding operations”.
BSUR CEO Jan Rijkenberg: "We are extremely excited about this new office. Brazil is a dynamic, entrepreneurial market, and national and international developments on the South American continent all come together in São Paulo. With this third office, we are happy to further develop our micro-network into the international branding and communications industry”.
BSUR (‘be as you are’) is an independent international consultancy and agency creating and re-engineering brands and brand communication platforms. BSUR merges design, advertising and activation to help brands become the most authentic, consistent and inspiring versions of themselves. Based in Amsterdam (HQ), Shanghai and São Paulo, it serves global, regional and leading local brands. Clients include the global Glenmorangie whisky account (LVMH), Moxy hotels Europe (Marriott), Fruit Shoot (Britvic International) and Specsavers. The team consists of international talents from all continents. BSUR was featured in 'The World’s Leading Independent Agencies', published by Campaign, in both 2010, 2011 and 2012.
Founded in 1995, BSUR has built its own approach to branding: Concepting (©1998). BSUR believes that only brands stating a clear vision, or conveying a genuine, authentic mentality, will cut through: so ‘be as you are’. Strong concept brands create real fans, can adapt to change and even venture into new categories. Marketing becomes Concepting. Target groups become follower groups. The bestseller Concepting, written by co-founder Jan Rijkenberg and published in 5 languages is available at amazon.com