Targeting for Mobile Video Advertising: smartclip and nugg.ad expand cooperation
smartclip has expanded its cooperation with nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement. Based on nugg.ad’s high-reach demographic target group data, mobile video, the most rapidly growing video segment, will now become accessible to advertisers via smartclip. For advertising campaigns in the mobile video segment, smartclip is counting on the features of nugg.ad’s Programmatic Premium Solutions to optimise its mobile publisher portfolio. With its exclusive multiscreen approach for addressable TV advertising, smartclip is able to expand the strategies of TV advertising clients to mobile devices. smartclip registers over 40 million video views a month via mobile TV, and addresses users effectively via full screen pre roll advertising - thus assuring full visibility.
The cooperation with nugg.ad includes, among other elements, the automated delivery of online video advertising on the basis of target group data. smartclip’s custom-developed SmartX Platform will henceforth rely on target group data of nugg.ad’s Programmatic Premium Solutions. The video expert is the pioneer for programmatic video advertising in the premium publisher sector, and is paving the way into a programmatic future in online video advertising for its advertising clients.
With the SmartX Platform, smartclip provides advertisers and agencies an innovative video advertising technology with the additional opportunity to deliver and optimise video ads in real time. As of now, a lasting optimisation of these high-reach advertising environments is now possible due to the cooperation with nugg.ad’s Programmatic Premium Solutions. Thereby, substantial data on socio-demographics, consumer behaviour and product interests are used.
“Video usage for mobile devices is the most rapidly growing segment, and nugg.ad is an ideal partner in this field. Thanks to the cooperation, we can optimise the reach of mobile video regarding target group orientation and efficiency for our customers. We offer our advertising customers and publishers the best possible marketing solutions on all devices,” stated Thorsten Schütte-Gravelaar, Managing Director at smartclip.
“We are delighted that we can further expand our successful cooperation with smartclip in the innovative and important video, mobile and programmatic advertising sectors”, said Torsten Eckert, Director Sales & Business Development at nugg.ad. “smartclip is going forward with nugg.ad to make the best possible monetisation of publishers’ content possible.”
Both companies are already working together since 2011 in Germany, and since 2013 in Italy too. Thanks to the collaboration, advertisers now benefit from high-reach target groups for their online video campaigns on mobile devices, meaning nothing stands in the way of an effective realisation of a cross-device video campaign.
smartclip is a global multi-screen and brand advertising platform specialising in video ad formats across all Internet-connected devices including, smartphones, tablet PCs, gaming consoles, set-top boxes and connected TVs, in addition to the classic PC. The company helps advertisers and media agencies to reach targeted consumers. Publishers benefit from proprietary and innovative technology solutions for the monetization of their video content. smartclip is headquartered in Hamburg.
About nugg.ad - Europe's Audience Experts
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates, such as the EDAA Trust Seal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising practices and the European Privacy Seal, EuroPriSe. nugg.ad is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS, BBC Worldwide & Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo and Amsterdam.