Targeting for online videos: smartclip partners with nugg.ad
With immediate effect, smartclip, the multiscreen and video brand advertising platform, is introducing targeting solutions from nugg.ad Europe's leading specialist in digital target group marketing, to offer Predictive Behavioural Targeting solutions to the Italian market advertisers. The constant growth of the Italian online video marketplace means that focus is increasingly moving to video content. To use this to its full potential, smartclip decided to cooperate with nugg.ad. The focus of the partnership between the two big European players allows smartclip to offer nugg.ad solutions to those clients that aim to integrate a Predictive Behavioural Targeting technology in their campaigns.
nugg.ad makes management of targeted online campaigns more efficient and easier to tailor to meet specific requirements. Users are targeted according to socio-demographic and purchase-specific preferences. It also ensures optimal targeting of the 'holy trinity' of branding - brand-awareness, brand affinity and purchase intention. The ideal frequency of contact can be measured and adjusted in real time. Now, large-scale branding campaigns in smartclip's wide-reaching multi-screen offerings can be planned and measured more efficiently and managed in real time.
Luca Di Cesare, Managing Director smartclip Italy: “smartclip always aims to its clients’ satisfaction providing complete and integrated services for targeted video advertising strategies. Targeting technology gets more and more sophisticated and smartclip wanted to add to its offer the forefront services of nugg.ad that will allow us to respond to our advertisers requesting Predictive Behavioural Targeting solutions”.
The two companies have been working together in Germany since 2011 and are now expanding the partnership into the Italian market. smartclip offers advertisers and media agencies an innovative environment for online advertising, with formats such as in-stream, mobile, as well as for connected and smart TVs.
Stéphane Printz, Director Sales & Business Development at nugg.ad, on the partnership with smartclip Italy: "Video offerings are taking an increasingly central role in the advertising marketplace. We are delighted to expand our existing partnership with smartclip into the Italian market, and provide solutions for multi-screen offerings that create added value.
Advertisers' and consumers' information is safe with nugg.ad. The company has been awarded the EuroPriSe European Privacy Seal by Europe's data protection agencies, recognising that they provide the highest levels of data security. Thanks to extensive pseudonymisation processes and a high level of data economy, data can never be linked to individual users.
smartclip is a global multiscreen and brand advertising platform specializing in video ad formats across all Internet-connected devices, including smartphones, tablet PCs, gaming consoles, set-top boxes and connected TVs, in addition to the classic PC. The company helps advertisers and media agencies to reach targeted consumers. Publishers benefit from proprietary and innovative technology solutions for the monetisation of their video content. smartclip is headquartered in Hamburg, Germany with major operations in Europe, Australia, the U.S. and Latin America, pushing the frontier of digital video advertising.