Ocean neemt Ngage Media en Interbest over
Premium out-of-home media owner Ocean has today acquired Ngage Media and Interbest, two leading independent companies which operate across the Netherlands.
This is Ocean’s first foray into continental Europe following the company’s relist on the London Stock Exchange in January 2019.
Ocean said the acquisitions were a chance to expand into a highly progressive market with similar dynamics to the UK, extending Ocean’s digital cities for digital citizens out-of-home (OOH) philosophy into continental Europe.
The two acquired companies operate substantial large format full motion city centre and roadside advertising portfolios across all the Dutch municipalities, covering key cities including Amsterdam, Rotterdam, Utrecht and The Hague.
Ngage Media is a 100 percent pure play digital operator with 76 large full motion digital screens in 50 locations across the Randstad.
Interbest is the country’s biggest independent roadside operator with 88 digital and static OOH masts in prime locations on the busiest road and motorway networks. Its portfolio covers all the Dutch municipalities including the Randstad megalopolis of Amsterdam, Rotterdam, Utrecht and The Hague.
Both companies will continue to operate under its management teams, supported by the Ocean brand.
Tim Bleakley, CEO Ocean: “It’s an exciting move. These are two attractive businesses with very clear, complementary digital strategies with talented and focussed management in different spheres of the out-of-home sector. Their combination will create an enhanced offer which benefits all stakeholders, landlords, municipalities and advertisers along with the media and specialist agencies."
Xavier Tilman, Ngage Media managing partner and founder: “Joining the Ocean Group and the cooperation with Interbest enables us to enhance our objective to enlarge our digital footprint in the domestic Dutch market as well as our international ambitions to develop the medium digital out-of-home.”
Meindert van den Heuvel, Interbest managing director: “This is a landmark deal which allows us to jointly develop new propositions for advertisers and grow digital roadside advertising at speed. Rolling this out under the premium Ocean brand proposition marks an exciting new era for digital OOH advertising in the Netherlands.”